La responsabilidad social corporativa: una estrategia para conseguir imagen y reputación.

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dc.centroUniversidad San Pablo-CEU
dc.contributor.authorGarcía Guardia, María Luisaes
dc.contributor.authorLLorente Barroso, Carmenes
dc.date2009es
dc.date.accessioned2013-04-30T04:00:28Z
dc.date.available2013-04-30T04:00:28Z
dc.date.issued2009-04-30T04:00:28Z
dc.descriptionEn: Revista Icono14. ISSN. 1697-8293x v. 7, n. 2 (2009), págs 95-124es
dc.description.abstractEste artículo surge a partir del interés que nos ha suscitado el desarrollo de la Responsabilidad Social Corporativa (RSC), en las empresas, como una estrategia para la consecución de una imagen positiva y estable. En el desarrollo de mencionado análisis, nos hemos centrado en la multinacional Coca-Cola, ya que esta empresa se ha constituido como referente internacional en términos de imagen corporativa.es
dc.formatapplication/pdfes
dc.identifier000000572210es
dc.identifier.urihttp://hdl.handle.net/10637/5286
dc.language.isospes
dc.rights.cchttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subjectEmpresas.es
dc.subjectResponsabilidad social.es
dc.subjectThis article emerges from the interest that has provoked us the development of the Social Corporate Responsibility, in companies, like a strategy for the get a positive and stable image. In the development of this analysis, we have focused on the multinational Coca Cola, because, this company, has been constituted as international reference in terms of corporate image. of limiting, to interpret and shed light on this important phenomenon of our dayen
dc.titleLa responsabilidad social corporativa: una estrategia para conseguir imagen y reputación.es
dc.typeArtículoes
dspace.entity.typePublicationes
europeana.dataProviderUNIVERSIDAD SAN PABLO CEU
europeana.isShownAthttp://hdl.handle.net/10637/5286
europeana.objecthttp://repositorioinstitucional.ceu.es/visor/libros/572210/thumb_europeana/572210.jpg
europeana.providerHispana
europeana.rightshttp://creativecommons.org/publicdomain/zero/1.0/
europeana.typeTEXT

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