Facultad de Humanidades y CC de la Comunicación
Permanent URI for this collectionhttps://hdl.handle.net/10637/11
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The smart city apps as the core of place branding strategy: a comparative analysis of innovation cases2017-06-12 The phenomenon of the smart cities represents the logical and natural development of traditional cities due to the improvement of communication technologies applied to the services they provide on daily operating processes. In the cities’ process of comprehensive transformation, the citizens and the content aimed at them should appear in order of priority. This research focuses its attention on the analysis of digital apps by pioneering Spanish smart cities as well as innovations that enhance citizens participation and their integration into the new digital ecosystem in Spain.
