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1. Investigación
2. Universidad Cardenal Herrera-CEU
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2. Universidad Cardenal Herrera-CEU
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search.filters.author.García Cubells, María Rosario
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search.filters.author.Martínez Sáez, José
University
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search.filters.universidad.Universidad Cardenal Herrera-CEU
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search.filters.itemtype.Capítulo
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search.filters.acces.open access
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search.filters.subject.Creatividad en la publicidad.
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search.filters.subject.Advertising campaigns.
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search.filters.subject.Creativity in the publicity.
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search.filters.subject.Marcas de fábrica.
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search.filters.subject.Mass media and publicity.
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2018
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UCH
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Rock & Love, rebeldía y honestidad como claves del éxito de las marcas
García Cubells, María Rosario
Martínez Sáez, José
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2018-11-20