2. Universidad Cardenal Herrera-CEU

This paper presents the main findings of a qualitative study of news on femicides appearing in leading native digital news outlets in Spain. The study focused on 267 news items published in five digital news outlets between 1 January and 31 December 2017. The selection of the news outlets was based on their readership numbers and whether or not their editorial lines adopted a gender or feminist perspective. In order to assess ethical quality, the tool designed by Zurbano-Berenguer and García-Gordillo (2017) was used. Based on this tool, the results indicate the following: (1) news about femicides is of medium quality; (2) native digital news outlets with a gender perspective offer better and higher quality coverage; and (3) the extent to which ethical recommendations are followed is still very patchy, thus calling for more in-depth multi-methodological analyses. These findings allow us to conclude that there is a need to conduct further qualitative research involving media professionals that helps us to understand why, despite the clear recommendations and rules established in media ethical codes, there are still considerable deficiencies in ethical quality and sensitivity when reporting on such a key issue for democratic society.

Análisis de la evolución del uso del hipertexto en la prensa digital española. Dos décadas después de la aparición de las primeras ediciones web de los diarios españoles, se estudia el grado de madurez, los cambios y las tendencias en el empleo de los enlaces semánticos. Para lograr este objetivo, se realiza un análisis empírico longitudinal retrospectivo de la utilización del hipertexto en la práctica profesional entre los años 2002 y 2016 a través de las hemerotecas digitales de seis cabeceras generalistas. El estudio de periódicos de referencia en la prensa española se complementa con medios locales, apenas tenidos en cuenta en las investigaciones sobre hipertexto hasta ahora realizadas. En total, se examinan 22.296 enlaces semánticos que aparecen en 4.620 noticias publicadas en portada y se estudian en profundidad los 4.830 vínculos incluidos en el cuerpo o relato informativo. / Analysis of the evolution of the use of hypertext on Spanish digital newspapers. Two decades after the first Spanish news sites, the authors studied the level of maturity of the use of semantic links as well as the most significant changes and trends when using these resources. To achieve this objective, a retrospective longitudinal empirical analysis of the use of hyperlinks is performed, covering the professional practice between 2002 and 2016. The research included six online news: three top-ranked national newspapers, and three local news sites, an area barely studied among researchers studying hypertext. The overall number of semantic links is 22,296, all of them included in 4,620 home-page news stories. 4,830 links appearing within the text body received an extensive analysis.

El universo de la moda ha sufrido una transformación en sus métodos y modelo de comunicación en el nuevo escenario digital. En este contexto, las páginas web y las salas de prensa constituyen dos tácticas clave en la gestión de las relaciones públicas de las empresas de moda siendo canales interactivos que pueden propiciar el diálogo con los stakeholders. La investigación analiza el uso de estas dos herramientas en las principales empresas españolas (Mapa de la Moda de Modaes, 2017): Inditex, Mango, Grupo Cortefiel, Desigual, Pepe Jeans, Tous, Mayoral, Sociedad Textil Lonia, Camper, Punt Roma, Bimba y Lola, Pronovias, Liwe, Merkal, MARYPAZ y Adolfo Domínguez. La metodología aplicada es cuantitativa realizando dos análisis de contenido de tipo categorial (Bardin, 1996). Los resultados de la investigación indican que la mayoría de las empresas optan por páginas web donde se prioriza el rol comercial, relegando la información corporativa a espacios poco visibles, con un nivel bajo de interacción con los públicos. Destaca el reducido uso de la sala de prensa vinculada a la web corporativa, encontrando excepciones como Inditex. A partir del estudio de las dos herramientas se concluye un predominio de los modelos de relaciones públicas, bidireccional asimétrico y de motivación mixta. / Fashion universe has undergone a transformation in its methods and communication model in the new digital scene. In this context, web pages and press rooms are two key tactics in the management of public relations of fashion companies being interactive channels that can promote dialogue with stakeholders. The research analyzes the use of these two tools in the main Spanish companies (Moda.es Fashion Map, 2017 and 2018): Inditex, Mango, Tendam, Desigual, Pepe Jeans, Tous, Mayoral, Sociedad Textil Lonia, Camper, Punt Roma, Bimba y Lola, Pronovias, Liwe, Merkal, MARYPAZ and Adolfo Domínguez. In this paper, the applied methodology is quantitative and two categorical content analyzes are done (Bardin, 1996). The results of the research indicate that most companies opt for web pages where the commercial role is prioritized, relegating corporate information to less visible spaces, with a low level of interaction with the public. It stands out the reduced use of the press room linked to the corporate website, finding exceptions such as Inditex. From the study of the two tools this research concludes a predominance of public relations models, bidirectional asymmetric and mixed motivation.