This paper presents the main findings of a qualitative study of news on femicides appearing in leading native digital news outlets in Spain. The study focused on 267 news items published in five digital news outlets between 1 January and 31 December 2017. The selection of the news outlets was based on their readership numbers and whether or not their editorial lines adopted a gender or feminist perspective. In order to assess ethical quality, the tool designed by Zurbano-Berenguer and García-Gordillo (2017) was used. Based on this tool, the results indicate the following: (1) news about femicides is of medium quality; (2) native digital news outlets with a gender perspective offer better and higher quality coverage; and (3) the extent to which ethical recommendations are followed is still very patchy, thus calling for more in-depth multi-methodological analyses. These findings allow us to conclude that there is a need to conduct further qualitative research involving media professionals that helps us to understand why, despite the clear recommendations and rules established in media ethical codes, there are still considerable deficiencies in ethical quality and sensitivity when reporting on such a key issue for democratic society.