1. Investigación

The aims of this study were to compare the running performance of possession and position games and to describe the external load of the same position game played on pitches of different dimensions. Using a GPS system (WIMU Pro, RealTrack Systems, Almería, Spain), the running demands of 25 professional soccer players were monitored during 18 possession (without a standardized role position) and 18 positional (with a specific role position) games of 9 vs. 9 + 2 floaters. Each format was developed in small (< 60 m2 per payer), medium (60–90 m2 per player) and large (> 90 m2 per player) sizes. Position games obtained significantly lower distance covered, peak speed and player load values than possession games (all p < 0.05). However, position games obtained significantly higher values of maximal acceleration, maximal deceleration, accelerations higher than 3 m·s−2 and decelerations lower than -3 m·s−2 than possession games (all p < 0.05). Likewise, large position games obtained significantly higher values of distance covered, distance covered > 21 km·h−1, peak speed and player load than small and medium sizes. Large size also showed significantly higher values of maximal acceleration and deceleration than small size, significantly fewer accelerations and decelerations, and fewer accelerations lower than 3 m·s−2 and decelerations higher than -3 m·s−2 compared to medium and small size (all p < 0.05). Practitioners should keep in mind the use of these games and their size to modify the external load of the players during their training.

El estudio tiene el objetivo de determinar qué elementos de los juegos de realidad alterna (ARG) de la cantante Taylor Swift se integran en su estrategia de comunicación y su universo narrativo. Para ello, se plantea detectar las características que poseen los ARG según la literatura especializada y extrapolar estas variables del universo Swift como modelo de éxito de ARG aplicable a marcas comerciales. Los resultados demuestran que el ARG cumple con 19/20 características definidas y que su estrategia de comunicación pivota en un universo narrativo que se ha expandido en multitud de plataformas y redes durante años.