7.5. True experiences when faced with a post-truth crisis and the lessons learned

Chart 10. Number of times (in percentages) that a disinformation crisis has occurred

Source: Prepared by the author

When asked about this issue, it is curious to note that a sizeable percentage (40%) say they do not know if this has happened in their organisation (Chart 9), and consequently, a series of questions have arisen for which we can offer no answer. On the one hand, we believe this situation may result from the fact that reputational risk is not among the responsibilities of the professionals, a matter that would be very serious if he or she were an expert in the field. On the other hand, the possibility exists that the organisation considers this critical issue to be one that is merely technical and related to digital communication, and is therefore not handled strategically, but rather technically. In our opinion, there are a number of unanswered questions that should be resolved in another study.

Chart 11. Learning from experience

Source: Prepared by the author