30 | nº 31, pp. 19-39 | doxa.comunicación
July-December of 2020
Learning about reputational risk in the era of Covid-19: disinformation as corporate risk
ISSN: 1696-019X / e-ISSN: 2386-3978
7.4. The vulnerability of an organisation
Chart 7. The most exposed area of a company
Source: Prepared by the author
These percentages confirm that more than half of the professionals believe that the area most closely related to a reputational crisis associated with a hoax is the area of communication (Chart 6). This involves verifying that the professionals acknowledge that their area of competence is the most appropriate, which is an area that undertook the management of reputation and intangible assets years ago.
Graph 8. Sectors and activities at risk
Source: Prepared by the author