7.4. The vulnerability of an organisation

Chart 7. The most exposed area of a company

Source: Prepared by the author

These percentages confirm that more than half of the professionals believe that the area most closely related to a reputational crisis associated with a hoax is the area of communication (Chart 6). This involves verifying that the professionals acknowledge that their area of competence is the most appropriate, which is an area that undertook the management of reputation and intangible assets years ago.

Graph 8. Sectors and activities at risk

Source: Prepared by the author