doxa.comunicación | nº 31, pp. 19-39 | 29

July-December of 2020

Magdalena Mut Camacho

ISSN: 1696-019X / e-ISSN: 2386-3978

Chart 5. Level of risk formality in the company

Source: Prepared by the author

The data clearly show urgency in officially including this type of crisis among corporate risks (Chart 5). It should be defined and developed at the highest levels of the organisation by including it as part of reputational risk.

Chart 6. The internal debate on risk within the organisation

Source: Prepared by the author

Analysis of the data makes it possible to compare the opinion of corporate reputation professionals with management’s interest in this risk. In our opinion, the level of priority for the organisation regarding the high reputational impact of an attack on the company cannot be compared to the alertness level of a professional with regard to a falsehood spread through social networks.