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The role of selling costs in signaling price image
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Title: | The role of selling costs in signaling price image |
Authors : | Shin, Jiwoong |
Keywords: | Investigación de mercados.; Precios. |
Publisher: | Chicago : American Marketing Association, 2005. |
Description: | En: Journal of marketing research. 2005. N. Ag. 2005. 0022-2437. |
URI: | http://hdl.handle.net/10637/2359 |
Rights : | http://creativecommons.org/licenses/by-nc-nd/4.0/deed.es |
Issue Date: | 20-Oct-2009 |
Appears in Collections: | Biblioteca Digital |
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