2. Universidad Cardenal Herrera-CEU

In recent years, there has been an increased emergence of studies focusing on the media coverage of the Paralympic Games. Until recently, studies have predominately used quantitative content analyses that, although providing useful interrogation of observational patterns, limits the understanding of and appreciation for the contexts that may have shaped the production of information. By focusing exclusively on the ‘what’ and on the ‘how much’ it is difficult to reveal the ‘why’ and to identify the underlying motives of any changes. This paper recognizes the nuances of the editorial decision-making process by using a mixed methods approach; employing quantitative and qualitative data drawn from a case study focusing on the Spanish media coverage of the 2008 and 2012 Paralympic Games. An initial content analysis of all news published in Spain’s twelve highest-circulation newspapers during Beijing 2008 and London 2012 Paralympic Games was undertaken. Subsequently, 15 semi-structured interviews were conducted with journalists that were also sent to these two iterations of the Paralympic Games by Spanish media. Drawing on conceptualisations of media framing, the results highlight that the numerical data alone shed insufficient light on the complexity of the news-making process. The semi-structured interviews brought to light issues such as editorial management buoyed by commercial imperatives, and organisational interjection in journalists’ narratives and authorship, that also contoured coverage and content. In addition to further debate about the complexities of media coverage of Paralympic sport, the study also underscores the utility of incorporating and combining qualitative methodologies within sport media and communication research.

The Paralympic Games are one of the world’s most important multisport events, maybe second only to the Olympic Games. However, research conducted to date shows that the media do not devote as much space to them as would accordingly be expected. This article proposes, through a case study, a new way of approaching this hypothetical discrimination by comparing the attention that the London Paralympic Games received from the Spanish print press with the attention that other sports received (football, basketball, tennis, cycling, motor sports and other minority sports) while those Games were being held. The main finding of our study is that, over the period analysed, the Spanish press devoted less space to the Paralympic Games than to any other sport.