The purpose of this paper is the comparative analysis of the communication developed in
Social Networks by the two emerging political parties: Vox and Más país, for its launch in the
first electoral campaign of a general election to which they were presented. The interest of the
subject discussed in this analysis is the fact that, when studying the political communication
of recent times, a change in language due to the technological revolution, the development of
new channels and media, and the involvement of the citizens in this technological development
today key in any political, social and commercial launch.
