Image 1. Methodological design

Source: created by the author

A content analysis has been carried out for this research. Thus, communication on Twitter and in traditional media can be studied in a quantitative and objective way. An analysis guide and a code have been designed to study each case.

In order to do the analysis of the Twitter accounts of the minister and ministry, the analysis units of the following accounts have been codified: Ministers of Education, Culture and Sports José Ignacio Wert (@Jiwert) and Iñigo Méndez de Vigo (@IMendezdeVigo), and Ministry of Education (@educaciongob). In terms of dates, the first year since the appointment of the two ministers and one year of the ministry, which includes both ministers, have been analysed.

The variables that have been selected for this analysis are the following:

Tweet number: this is the number used to identify the unit of analysis.

Date: in the format dd/mm/yy.

Importance of the tweet: whether it includes image, video, links, etc.

Education: whether it is about education or not.

The judged: that person on whom something is judged; that is, to whom a judgement is attributed.

The judge: that person (person/institution/party, etc.) who judges something about the minister, ministry or public policy.

Qualitative judgement: the tweet published in the account of the minister or ministry.

Quantitative judgement: what the judge judges on the judged.