Communicative strategies on Facebook: personalisation and community building in the 2016 elections in Spain

Estrategias comunicativas en Facebook: personalización y construcción de comunidad en las elecciones de 2016 en España

doxa.comunicación | 30, pp. 229-248 | 229

January-June of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

López-Meri, A.; Marcos-García, S. y Casero-Ripollés, A. (2020). Communicative strategies on Facebook: personalisation and community building in the 2016 elections in Spain. Doxa Comunicación, 30, pp. 229-248.

https://doi.org/10.31921/doxacom.n30a12

Amparo López-Meri. Assistant Professor of Journalism in the Department of Communication Sciences at Universitat Jaume I de Castelló (Spain). Degree in Journalism from Universitat Politècnica de València. Official Master’s degree in New Trends and Innovation in Communication, as well as a Doctorate from Universitat Jaume I. Her doctoral thesis was awarded the Lorenzo Gomis 2017 Accolade by the Spanish Society of Journalism. Her lines of research focus on the reformulation of journalism and political communication in the digital environment, as well as on media ethics. She participates in different competitive research projects.

Universitat Jaume I, Castellón, Spain

meri@uji.es

ORCID: 0000-0003-3408-2190

Silvia Marcos-García. PhD in Communication Sciences, a Journalism graduate, and an Official Master’s Degree in New Trends and Processes in Communication Innovation from Universitat Jaume I de Castelló. She received her Doctorate in 2018 with her thesis entitled, Social networks as a tool for political communication. Political and citizen use of Twitter and Instagram, carried out with a grant for FPI (Researcher training) from the Generalitat Valenciana government. Her lines of research focus on the field of political communication and journalism in social networks from different perspectives. She participates in different competitive research projects.

Universitat Jaume I, Castellón, Spain

smarcos@uji.es

ORCID: 0000-0003-1682-1009

Andreu Casero-Ripollés. Professor of Journalism and Dean of the Faculty of Humanities and Social Sciences at Universitat Jaume I de Castelló. Previously, Head of the Communication Sciences Department at UJI. He has a degree in journalism from Universitat Autònoma de Barcelona and a PhD from the Universitat Pompeu Fabra. During the period from 2008 to 2020, he directed a total of 9 projects through competitive calls as Principal Investigator. He has been coordinator of the Communication field (CSO panel) of the Spanish Research Agency (AEI) of the Spanish Government from 2016 to 2019. His lines of research focus on political communication and the digital transformation of journalism.

Universitat Jaume I, Castellón, Spain

casero@uji.es

ORCID: 0000-0001-6986-4163