Communicating the humanisation of hospital care. An exercise in social responsibility in Madrid’s hospitals1

Comunicar la humanización de la atención hospitalaria. Un ejercicio de responsabilidad social en los hospitales de Madrid

1 Article carried out under the Project “University and society: communication and integration in companies and public institutions and non-profit organizations”. Complutense University of Madrid. 2016-2020.

doxa.comunicación | 30, pp. 187-210 | 187

January-June of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Lamouret Colom., G. and García Nieto, M. T. (2020). Communicating the humanisation of hospital care. An exercise in social responsibility in Madrid’s hospitals. Doxa Comunicación, 30, pp. 187-210.

María Teresa García Nieto. Tenured Professor at the University. Doctor and Bachelor of Science in Information Science and Bachelor by the School of Political Science and Sociology, she has been Vice-dean of the School of Information Science and Director of the degree in Communication at the Felipe II School of Higher Studies in the same University. She is the coordinator of several research projects, as well as projects related to educational innovation and communications consulting; and she is a member of several editorial scientific committees and of the Assessment Committees for College Degrees of Quality Agencies of the University System in several autonomous communities.

Complutense University of Madrid, Spain

[email protected]

ORCID: 0000-0002-6235-511X

Graciela Lamouret Colom. Bachelor of Science in Political Science by the University of Buenos Aires; Master’s Degree in Political and Institutional Communication by the Ortega y Gasset University Institute and Master’s Degree in Communication of Organizations by the Complutense University of Madrid. For more than 15 years she performed duties in different communication areas in the public sector in Argentina: National Office of Presidential Speech Writing, coordinator of Institutional Communication of the Secretary of Public Administration, Head of Media Relations for the Chief of the Ministerial Cabinet of the Nation and Press Adviser for the National Senate.

Complutense University of Madrid, Spain

[email protected]

ORCID: 0000-0002-1052-3118


Humanisation is, undoubtedly, a socially responsible commitment for hospitals, an inescapable duty to achieve excellent public relations with patients and their families. Our goal is to learn how the humanisation of health care is communicated in four public hospitals in the Community of


La humanización constituye, sin duda alguna, un compromiso so-cialmente responsable de los hospitales, un deber ineludible para lograr unas relaciones públicas excelentes con los pacientes y sus familiares. Nuestro propósito es conocer cómo se comunica la hu-manización de la atención sanitaria en cuatro hospitales públicos

Received: 13/01/2020 - Accepted: 28/04/2020

Recibido: 13/01/2020 - Aceptado: 28/04/2020