The digital ecosystem during the COVID-19 Crisis: new normality and lockdown easing and lifting

Ecosistema digital durante la COVID-19: nueva normalidad, desescalada y desconfinamiento

doxa.comunicación | 31, pp. 341-360 | 341

July-December of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Ballesteros-Aguayo, L. and Escobar Borrego, F. J. (2020). The digital ecosystem during the COVID-19 Crisis: new normality and lockdown easing and lifting. Doxa Comunicación, 31, pp. 341-360.

Lucia Ballesteros-Aguayo. Holding a PhD in journalism, after successfully defending her dissertation on the press during the Franco dictatorship in Spain, for which she obtained a summa cum laude, Ballesteros-Aguayo is currently a professor at the University of Seville, where she is also researching in collaboration with different international bodies, including the National Institute for Documentation, Innovation and Educational Research (INDIRE) in Florence (Italy) and the DigiMedia Research Centre of the University of Aveiro (Portugal). She has completed several research stays abroad and has published a large number of works on the history of journalism, political propaganda, post-truth and the effects of communication, such as “Humour in the post-war press: Short stories of Gloria Fuertes in the Falangist magazine Maravillas” in Revista Latina de Comunicación Social, and “Traitors of the Homeland: The stigmatization of reds in Falangist discourse” in Peter Lang.

University of Sevilla, Spain

[email protected]

ORCID: 0000-0003-1191-4070 

Francisco Javier Escobar Borrego. Holding a PhD in Latin American philology, Escobar Borrego is a tenured professor of Spanish Literature at the Faculty of Philology of the University of Seville. He has studied aesthetic thinking and the works of the authors of the Spanish Golden Age, with special emphasis on humanism. As to his research on contemporary Spanish literature, from the perspective of the division and history of mentalities, ideas and representations, he has focused on the study of conceptual thought. Some of the awards and acknowledgments that he has received include the José de Vasconcelos International Prize, the José Vallejo Legacy Prize and the Extraordinary PhD Prize.

University of Sevilla, Spain

[email protected]

ORCID: 0000-0001-5400-2712


El presente trabajo centra su objeto en el estudio de la variabili-dad lingüística, conceptual y normativa derivada de la emergen-cia sanitaria producida por la súbita aparición de la enfermedad COVID-19, y la veloz transmisión de esa variabilidad favorecida por las nuevas tecnologías de la información y comunicación que permiten incluir novedosas narrativas periodísticas y comunica-tivas. Así constatamos que a raíz de la emergencia sanitaria se ha multiplicado el empleo de las plataformas digitales al tiempo que se ha avanzado en la implantación de la sociedad en red. Meto-


The main aim of this paper is to examine some of the linguistic, conceptual and normative variations, resulting from the public health emergency triggered by the COVID-19 disease, and their rapid spread thanks to new information and communication technologies. Consequently, these technologies have allowed for the shaping of new journalistic and communication narratives. Indeed, as a result of the public health emergency it has been possible to confirm both the greater use of digital platforms and the consolidation of the network society. As to the study methodology, two procedures were

Received: 15/07/2020 - Accepted: 02/11/2020

Recibido: 15/07/2020 - Aceptado: 02/11/2020