3. Analysis and results

3.1. Framework strategy at the textual level

To identify the textual framework, or in other words, to delve into the issues addressed by the media under study in relation to this party we will focus our analysis on identifying the main issues addressed by the headlines of the corpus based on Patterson’s classification (1980) as stated by Mazzoleni (2010), which distinguishes between issues related to policy, politics, campaigns, and personal matters. With regard to the typology labelled policy issues, the programmes of the parties are included, referring to each of the areas of politics: education, the economy, health, immigration, justice, domestic issues, etcetera; political issues refer to party ideology, electoral alliances, pacts made before or after the elections, changes in party structure, etc. In general, these issues concern the relationship between different parties and within the party itself; campaign issues have to do with everything related to the pre-election period, from the organisation of candidacies to the planning and participation in debates, rallies, or any other event, as well as election forecasts. Finally, personal issues refer to the intimate and personal sphere of the leader and other candidates, in addition to their professional and political qualifications, or to the candidate’s relationship with his or her party.

As can be seen in the following graph [Image 1], campaign issues are the most prevalent in the headlines analysed (over 70%), due to the context in which they were published:

Image 1. Subject classification of headlines according to each publication.

Source: prepared by the authors