320 | 31, pp. 315-340 | doxa.comunicación

July-December of 2020

Analysis of the discursive framing strategies used in Spanish press headlines regarding the electoral coverage...

ISSN: 1696-019X / e-ISSN: 2386-3978

“Conspicuous” lexical strategy

Yes

No

Features of special importance

Lexical relationships

Inferences

Lexicon type

Evaluative

Non-evaluative

Predictive strategy: actantiality

Actantiality

Vox

Abascal

Members, voters, or Vox candidates

Others

Intentional strategy: illocutivity

Illocutivity

Representative

Expressive positive

Expressive negative

Commissive

Declarative

Directive

Source: prepared by the authors

The analysis of the data was carried out using coding specialist. The results were studied with the IBM SPSS version 21 statistical analysis package and supplemented with qualitative analysis.

Firstly, different framing strategies used by each of the headlines were analysed at the textual level and in relation to the issues that were the subject of attention by the different newspapers; secondly, the framing strategies limited to the interactive level were identified in order to elucidate the linguistic mechanisms through which the transmission of other people’s assertions by the reproducing topic takes place; lastly, the strategies used at the enunciative level with regard to the communicative intention of the issuer (illocution), the agent of the action, and the location of lexical elements that may influence the interpretation by the readers.