320 | nº 31, pp. 315-340 | doxa.comunicación
July-December of 2020
Analysis of the discursive framing strategies used in Spanish press headlines regarding the electoral coverage...
ISSN: 1696-019X / e-ISSN: 2386-3978
“Conspicuous” lexical strategy
Yes
No
Features of special importance
Lexical relationships
Inferences
Lexicon type
Evaluative
Non-evaluative
Predictive strategy: actantiality
Actantiality
Vox
Abascal
Members, voters, or Vox candidates
Others
Intentional strategy: illocutivity
Illocutivity
Representative
Expressive positive
Expressive negative
Commissive
Declarative
Directive
Source: prepared by the authors
The analysis of the data was carried out using coding specialist. The results were studied with the IBM SPSS version 21 statistical analysis package and supplemented with qualitative analysis.
Firstly, different framing strategies used by each of the headlines were analysed at the textual level and in relation to the issues that were the subject of attention by the different newspapers; secondly, the framing strategies limited to the interactive level were identified in order to elucidate the linguistic mechanisms through which the transmission of other people’s assertions by the reproducing topic takes place; lastly, the strategies used at the enunciative level with regard to the communicative intention of the issuer (illocution), the agent of the action, and the location of lexical elements that may influence the interpretation by the readers.