doxa.comunicación | 28, pp. 241-260 | 257

January-June of 2019

María José García-Orta, Victoria García-Prieto and Miriam Suárez-Romero

ISSN: 1696-019X / e-ISSN: 2386-3978

On the other hand, despite data assuring that VOD platforms have largely replaced piracy by offering an affordable flat rate and a broad catalogue, many respondents have confessed watching series or movies through free and illegal websites, so piracy is still a related issue.

In light of the results of this research, it is worth questioning this supposed change toward models of pay-per-view consumption. Instead, in this specific case, we might speak of the coexistence of digital tools when consuming series.

We have also observed how video-on-demand consumption coexists with traditional audiovisual consumption, although the trend is toward a gradual disinterest in linear television and the gradual replacement of one media by the other.

Despite the fact that the second most demanded content on Internet are series, at the time of the survey, 26 minors (23.42%) admitted not watching any series at all, and 26 others watched only one weekly series. Only 14.41% acknowledged watching three series at the time of the survey. Still, the number of episodes viewed per week is quite acceptable, with 32.43% seeing between 1-5 episodes per week; and 20.72% seeing between 6-10 episodes per week.

We can also conclude that entertainment is the content that is most demanded by young people, and also found within the content they consume are video games, audiovisual content through social networks such as Instagram, and some reality shows. The vast majority of those surveyed have access to this content, together with music and fiction, through mobile phones, followed by computers or laptops, and Smart TVs.

With regard to the platforms they use to view content, YouTube is the one preferred by young people (99.10%).

This is consistent with many related investigations. Moreover, it is not only among minors, as El Confidencial (April 11, 2017, online) in a publication two years ago stated that “72% of young people watch more Youtube than television”. This headline was used in an article in which it was indicated that “for those surveyed, traditional television has many negative aspects, including its programming, the lack of flexibility to choose content, and the lack of interaction”.

The newspaper’s data were based on a study of the ‘Cultture’ trend website, which carried out the survey from its own database of Spanish users between 18 and 35 years of age with a total of 1,682 participants. Thus, this trend has also been observed in sectors that are not so young. However, not all of the trends that are commonly known have been included in our small-scale study. Unlike data published by the Commission on Markets and Competition (CNMC in Spanish) (2018), Movistar+ does not hold the second position in the ranking of our study, as it was replaced by Netflix, where one of the series that is most voted by minors (Stranger Things) is broadcast. In third position would be Movistar+, and then HBO.

As a future line of research, it would be highly interesting to include in the investigation the potential and possible uses of the new Apple television. However, it was not among those mentioned by the minors in our study who did in fact indicate other platforms or portals, but these were not taken into consideration because they do not appear in the sector reports. Some examples of these include Plusdede, Masdede or Twitch TV. It is worth reflecting on the fact that none of those surveyed mentioned audiovisual content platforms created specifically for their age group, such as Televeo or Playz, the latter being TVE’s digital platform created in 2017 to offer interactive content and exclusive production for the web.

Precisely regarding the interaction of young people, Carlos A. Scolari (2018b) recently wrote in La Vanguardia a reflection in which he indicated that “instead of considering young people as consumers abducted by the screens, we question whether