McKinsey Global Institute. (2017). A Future that Works: Automation, Employment and Productivity. Retrieved from www.mckinsey.com/mgi.

Míguez, P. (2008). Recent transformations of work processes: from automation to the information revolution. Work and Society. Inquiries on Employment, Culture and Political Practices in Segmented Societies, X(11), 1–20.

Moreno, Á., Athaydes, A., & Navarro, C. (2018). Use of big data and automation among public relations professionals in Brazil. ComHumanitas. Scientific Journal of Communication, 9(2), 85–100.

Moreno, Á., Molleda, JC, Athaydes, A., Suárez, AM, Herrera, M., & Álvarez, A. (2017). Latin American Communication Monitor 2016-2017. Trends in strategic communication: big data, automation, engagement, influencers, coaching and skills. Results of a survey in 17 countries. Madrid Spain.

Navío-Navarro, M., & Puebla-Martínez, B. (2019). Lead generation: from SEO to CRM. Brief introduction to the organizational exhibition in the digital ecosystem. In LM

Romero-Rodríguez & D. Rivera-Rogel (Eds.), Communication on the digital stage. News, challenges and prospects (first, pp. 505-533). Peru.

Business and Companies. (2019). Relevance and technology, keys to personalize the customer experience. Retrieved May 30, 2019, from https://www.puromarketing.com/14/32167/relevancia-tecnologia-claves-para-personalizacion-experiencia-cliente.html

Newman, N. (2017). Journalism, media, and technology trends and predictions 2017. Retrieved from https://ora.ox.ac.uk/objects/uuid:c46faa43-eed0-4708-b607-fb5d3a12a70f/download_file?file_format=pdf&safe_filename=Journalism%252C%2BMedia%2Band%2BTchnology%redBBchnology 2B2017.pdf & type_of_work = Report

Ortega Mohedano, F., & Coronel-Salas, G. (2019). Big data, augmented data and cognitive computing in the millennial era. In LM Romero-Rodríguez & D. Rivera-

Rogel (Eds.), Communication on the digital stage. News, challenges and prospects (first, pp. 821–853). Peru: Pearson.

Ortiz Gonzales, J. (2010). The role of the communicator in the digital age. Interuniversity Teacher Training Magazine, (33), 73–85.

Oxford English Dictionary. (1860). Oxford English Dictionary. Retrieved May 18, 2019, from https://www.oed.com/view/Entry/13468?redirectedFrom=automation#eid

Parasuraman, R., & Riley, V. (1997). Human Factors: The Journal of the Human Factors and Ergonomics Society, (39), 230–253. https://doi.org/10.1518/001872097778543886

Parasuraman, R., Sheridan, TB, & Wickens, CD (2000). A model for types and levels of human interaction with automation. IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans, 30(3), 286-297.

Parra, S. (2014). The first automata in history. Retrieved December 10, 2018, from https://www.xatakaciencia.com/robotica/los-primeros-automatas-de-la-historia