34 | nº 31, pp. 19-39 | doxa.comunicación
July-December of 2020
Learning about reputational risk in the era of Covid-19: disinformation as corporate risk
ISSN: 1696-019X / e-ISSN: 2386-3978
Chart 13. Crisis forecasts at the technical level
Source: Prepared by the author
The presence of experienced digital employee profiles in companies is a fact. However, 30% say they do not have risk detection specialists, and 10% do not know if anyone is doing this type of work (Chart 12). On the other hand, the percentage that rely on external assistance is equally divided between those that hire consultancy firms and those that do not.
Chart 14. Type of external assessment
Source: Prepared by the author