Professional genres in disciplinary training: the case of the Bachelor of Communication Degree

Géneros profesionales en la formación disciplinar: el caso de la licenciatura en Comunicación

doxa.comunicación | 30, pp. 167-175 | 167

January-June of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Dambrosio, A. G. (2020). Professional genres in disciplinary training: the case of the Bachelor of Communication Degree. Doxa Comunicación, 30, pp. 167-175.

Antonela Georgina Dambrosio. Professor with a BA in Literature from the University Nacional del Sur (Bahía Blanca, Argentina). Doctoral scholar of the National Council for Scientific and Technical Research (known as CONICET in Spanish). Her thesis deals with the phenomenon of the terms of address in classroom prompts at different educational levels. She currently works as a professor at the Department of Humanities (UNS) and the University Salesiana (UNISAL). In the latter, she has been directing the project “Professional genres in disciplinary training: the case of the Bachelor of Communication” since 2019.

Universidad Nacional del Sur CONICET, Bahía Blanca,

ORCID: 0000-0002-3780-8009


The research project we present aims to contribute to a gap in professional genre studies. It focuses on those genres used in professional performance within the sphere of Communication Sciences to create teaching programmes according to the requirements of this specific field of work.


Professional genres; communication; specialized literacy.


El proyecto de investigación que presentamos se propone aportar a un área no investigada en los estudios sobre géneros profesionales, centrando su atención en aquellos empleados en el desempeño pro-fesional dentro del ámbito de la comunicación, a fin de generar pro-puestas de enseñanza acordes a las exigencias del campo laboral.

Palabras clave:

Géneros profesionales; comunicación; alfabetización especializada.

Received: 10/01/2020 - Accepted: 08/02/2020

Recibido: 10/01/2020 - Aceptado: 08/02/2020

1. Presentation and objectives of the project

There is a long tradition of addressing genres in the academic sphere, both internationally and locally. Professional genres, which is the study of similar genres in Spanish speaking countries, have been studied extensively at a local level in recent decades. In this context, most of these studies have analysed the specific professional genres in areas such as Medicine, Engineering, Economics, and Management, as well as Arts and History, among others. However, they have not focused on communication as a specific professional field.