doxa.comunicación | 26, pp. 127-143 | 127

January-June 2018

ISSN: 1696-019X / e-ISSN: 2386-3978

Education for the management of social networks in communication degrees in Spain and its suitability for skills demanded by organizations

La formación para la gestión de las redes sociales en los grados de comunicación en España y su adecuación a las competencias demandadas por las organizaciones

How to cite this article:

Navío Navarro, M.; González-Díez, L. y Puebla-Martínez, B.(2018). Education for the management of social networks in communication degrees in Spain and its suitability for skills demanded by organizations. Doxa Comunicación, 26, 127-143.

Belén Puebla-Martínez. Professor at Rey Juan Carlos University (URJC). PhD in Communication Science for the same University. Belen holds a Degree in Journalism (2005) and Audiovisual Communication (2007) from URJC. She is a specialist in the study of fictional Spanish television, media analysis, especially regarding the press and television, the study of analytical methods of research in social communication, teaching methodologies applied to teacher learning and to the analysis of social network use as a form of communication, as well as other lines of research.

Universidad Rey Juan Carlos, Madrid, España

ORCID: 0000-0002-1481-4238

Laura González-Díez. Full professor at the University CEU San Pablo of Madrid. PhD in Information Sciences from Complutense University of Madrid (UCM). Director of the Department of Audiovisual Communication and Adver-tising of the Faculty of Humanities and Communication Science (since 2015). Main researcher with the emerging ICOIDI group (Research in Communication through Image and Design). Her research revolves around Digital Communication, the design of periodicals and the typographic evolution of Spanish newspapers and magazines. She has directed 11 doctoral theses related to these topics. In addition, between July 2015 and July 2017 she was Director of SAI-CA (Research Support Services - Audiovisual Centre) at CEU-San Pablo University.

Universidad CEU San Pablo, España

ORCID: 0000-0003-1209-8845

Mariché Navío Navarro. She works on different projects in the online communication and digital marketing sector, combining her teaching and research work with her professional activity. She holds a PhD, completed at CEU San Pablo University, a Master’s Degree in Interactive Marketing & New Media (IEBS Business School), and a degree in Journalism and Audiovisual Communication, as well as a Degree in New Technologies (CEU-San Pablo). As a pro-fessor, she teaches different subjects regarding online communication, marketing and digital advertising within the Digital Communication Degree at CEU San Pablo University. In addition, she is a professor of several Master’s Degree programs at this institution and at the Open University of Catalonia. In her business career, she is co-foun-der and director of startup companies such as Dygeat, and Funadtics.

Universidad CEU San Pablo, España

ORCID: 0000-0002-3511-4505