84 | 29, pp. 75-95 | doxa.comunicación

July-December of 2019

Survival in the TV series “La que se avecina” of the stereotypes against women denounced by Simone de Beauvoir

ISSN: 1696-019X / e-ISSN: 2386-3978

3.1.4. Little self-esteem

This description is reflected in phrases such as “men can succeed in one or two years; we need at least four”. (And another to which was instructed to read a work about Kant, author of the program) “This book is too difficult it is a book for educated men” (p. 871). And another quote on page 440.

3.1.5. Make the man’s wish comes first

The author uses The Cinderella story to explain this situation. “How the myth of Cinderella would not retain all its value? Everything pushes the young woman to expect her ‘prince charming’ fortune and happiness, instead of trying a difficult and uncertain conquest of her own (...) Parents educate their daughters with marriage in mind, rather than encouraging their personal development; she sees so many advantages in this that she ends up believing in it (p. 220). And in the concept of ‘The Woman-Mother’, the author says that “it is only by accepting the subordinate role assigned to her that she will be glorified. I am the slave of the Lord”. For the first time in human history, the mother kneels before her son; freely recognizes her inferiority. The supreme male victory is dictated by the story of Mary (p. 261): women are reintegrated through their submission.

3.1.6. To be feminine is to be impotent, futile, passive and docile

This concept is highlighted in the phrase “To be feminine is to be disabled, futile, passive, and docile. The girl must not only embellish herself, nor take care of herself, but she has to abandon her spontaneity and replace it with the studied charm taught to her by her elders. Every claim of herself diminishes her femininity and her chances of seduction” (p. 441).

3.1.7. The young woman, as well as taking care of herself, suppresses her spontaneity and replaces it with the “rules” imposed to her by her elders

She mentions it in phrases such as “This self-control to which the woman is forced into, and which soon becomes a second skin for the “well-educated young woman”, kills spontaneity and destroys natural exuberance, (p. 440 and p. 684)”.

3.1.8. Erotic transcendence is to get used to become a prey

She mentions it in phrases such as “for the young woman, erotic transcendence consists in being hunted in order to become the hunter. She becomes an object; she is perceived as an object; and with surprise she discovers this new aspect of herself (p. 442 and p. 246 and p. 463).

It is important to find out if there is a continuation of these stereotypes in the series because their presence would confirm that they have spread to this day for different reasons and means up to the point that an unwritten reality is forming but is described in the oral discourse that would lead to think, as Lippmann already pointed out, about the influence of stereotypes in 1922, when he said that if the model “fits his experience at a crucial moment, it is no longer considered an interpretation. They are considered “reality”. De Lauretis approves this idea by saying (1992:11)