that “language, over which we have no control, because it is true that it is filled by the intentions of others in the background, is much more than a game”.

4. Analysis of the data

After the complete analysis, we can clearly see, in with the various episodes of the TV series LQSA, the stereotypes and situations of lack of equality pointed also by Simone de Beauvoir. It is surprising that this program is rated for a public over 7 years old when its contents cannot be understood by children of that age. The usual insults, especially to women, are common in all chapters.

In the first chapter, the stereotype number five is repeated (the man’s wish comes first) by the first female character to appear in the chapter. She and her fiancé are about to sign the purchase of a flat and she questions it because of the price but finally agrees to sign it after asking her boyfriend if she loved her. Her fiancé’s positive response convinces her to sign. And, within a few hours, he decides to leave her, with 27 days to go to the wedding. Therefore, even though it was expensive, she signs it for love, regardless of her own opinion. The stereotype depicted in a humorous gag is shown as a lesson and behaviour, although later the protagonist realises the non-sense of her boyfriend’s words. On the other hand, the excess of black humour of the 12-year-old grandson with his grandmother is shocking. This chapter broke the series’ record for share, with 28.8%.

In chapter 2, the predominant stereotype is also the number 5, the man’s wish comes first, but it is not explicitly shown within a woman, but it appears in the whole chapter by censoring several of the male protagonists and also a female one, one of the tenants who sells objects of sexual stimulation. They also reprimand the fact that women can also become users of these objects.

They insult this saleswoman with the adjectives of “slut”, naughty and families breakers. The stereotypes of “slutty woman” and “whore” also appear in the mouth of the teenage son of one of the characters who is herself very clear about what it is to be a prostitute and makes her grandfather’s visits of this type of women, a normal activity. Another protagonist also talks about “a brainless disco bitch” as a synonym of stupid. Stereotype 4 (little self-esteem) appears implicitly when several women agree to one of the protagonists when he addresses them as “twats” in a nightclub. This stereotype also appears in the scene when a husband tells his wife, who is 59 years old, that she is “putting on her maid’s face”.

The chapter of the third season begins with a whole “male” statement against the activities done by the character who plays the father of three children (and a fourth child from his wife’s extramarital relationship but that he considers as his ) because he has taken parental leave and also of another male character who does household chores. At the quote of the group of neighbours-friends, they protest and decide in the group that they will tell their wives to do the job themselves. It is indirectly a representation of stereotype 5 (the man’s wish comes first), even if it is not verbalized by a woman. Here you hear phrases like, “The freedom you give to your wife, you never get it back”, says one of the actors. Talking about the room that the character who takes care of the household chores, wants to rent: one of the friends recommends that he take a female tenant rather than a male tenant and he argues it by saying: “You’re going to get a hot