doxa.comunicación | nº 29, pp. 61-74 | 69
July-December of 2019
Carlos Fanjul Peyró, Lorena López Font and Cristina González Oñate
ISSN: 1696-019X / e-ISSN: 2386-3978
Graph 2
Source: Own elaboration from the data obtained.
When considering their own physical constitution, both groups are located, mainly, in the values 3/4 of the scale, although in significantly different percentages, 51.1% for boys of Block A and 78% for boys of Block B. However, as to boys who viewed the advertising loaded with more stereotyped models, a 32.3% is at the lowest values on the scale compared to 13.1% of the boys who saw neutral advertising.