28 | 29, pp. 19-41 | doxa.comunicación

July-December of 2019

What does the digital press talk about when it talks about nutrition? An analysis of elpais.com...

ISSN: 1696-019X / e-ISSN: 2386-3978

appear anonymously, whilst just 3 items come from agencies. The number of authors is high, 58, meaning that the average article per author is low, 1.8. Under the “Corporate” description, there are two texts sponsored by the Puleva Nutrition Institute.

Table 4: Authorship of the texts on Nutrition.

elpais.com

lavanguardia.com

TOTAL

121

168

Anonymous

7.5%

11.9%

Agency

2.5%

22.6%

Corporate

1.7%

-

Signed by author

88.3%

65.2%

No. of authors

58

34

Average articles/author

1.8

3.2

Source: Compiled by author.

In lavanguardia.com, the percentage of news items from news agencies (22.6%) is much greater than for elpais.com. If we then add the anonymous texts to this block, it is clear that more than one third of the articles are not written by the Catalan newspaper’s permanent or contributing staff. The number of authors from lavanguardia.com is much lower than elpais.com. It consequently follows that the average number of articles per author is much higher.

Table 5: Number of texts signed by the authors.

elpais.com

lavanguardia.com

>10 texts

0

2

6-10 texts

1

3

3-5 texts

11

6

1-2 texts

45

23

Source: Compiled by author.

Looking at the number of texts on nutrition written by the different authors, lavanguardia.com theoretically presents a higher degree of specialisation among its authors. Claudia Loring stands out due to the number of items she wrote: 22. Her texts take a clearly pedagogic tone: “Sweets are edible products, not food” (08/05/2017). The list of the most prolific authors continues with Neus Palou, with 13 insertions, Alejandra Sánchez with 8 and Elena Navarro with 7.