Buscar por Materia This article emerges from the interest that has provoked us the development of the Social Corporate Responsibility, in companies, like a strategy for the get a positive and stable image. In the development of this analysis, we have focused on the multinational Coca Cola, because, this company, has been constituted as international reference in terms of corporate image. of limiting, to interpret and shed light on this important phenomenon of our day
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| Vista previa | Fecha de publicación | Título | Autor(es) | Tipo |
|---|---|---|---|---|
 | 30-abr-2009 | La responsabilidad social corporativa: una estrategia para conseguir imagen y reputación. | García Guardia, María Luisa; LLorente Barroso, Carmen | Artículo |