A total of 903 publications have been analysed, of which 62 address the crisis. The publications were issued between March 21 and September 11 of 2018. After compiling the information, the communications issued by the university were selected and carried out a content analysis based on a number of variables, both quantitative and qualitative. Firstly, the number of publications in the sample that the university used to report on the crisis was examined. Once this information was reviewed, and based on the results obtained, we proceeded to analyse from among the total number of publications the ones that contained content directly related to the crisis. Secondly, the typology of the publications and the different topics found in the sample were studied. Next, the number of publications, their structure and the frequency with which they communicated were analysed. On the other hand, the purpose of their content and the strategy employed by the university to manage the crisis were examined as well. The results are presented as follows:

4.1. URJC publication breakdown

The following graph presents details of the 903 publications issued by URJC during the six months analysed in relation to the publications made on the object of study in the same period.

Figure 1: URJC publication breakdown

Source: Created by the authors

Observing the graph, we can see that of the total number of publications issued, only 6.42% were devoted to the crisis, while the remaining 93.58% focused on different kinds of news. Therefore, we can see that the volume of communications that the university emitted with regard to the crisis in which it was embroiled is definitely insufficient, especially if we compare this volume to the rest of the publications that were dedicated to the institution’s usual activities in the same period.