doxa.comunicación | nº 30, pp. 331-349 | 335
January-June of 2020
Sonia Ferruz González
ISSN: 1696-019X / e-ISSN: 2386-3978
Table 1. Comparison of index results from 2011 to 2019 (*)
Ranking
/ year
World´s most Admired Companies
Global Reptrak Pulse / 100
Brandz Top 100
World´s most Respected Companies
2011
Apple
Berkshire Hathaway
Southwest Arilines
Procter & Gamble
Apple
Disney
BMW
Lego
Apple
IBM
McDonald´s
Microsoft
Apple
Amazon
Berkshire Hathaway
Amazon
McDonald´s
2012
Apple
Amazon
Coca Cola
IBM
BMW
Sony
Disney
Daimler
Apple
Apple
IBM
McDonald´s
Microsoft
Apple
IBM
McDonald´s
Amazon
Caterpillar
2013
Apple
Amazon
Coca Cola
Starbucks
BMW
Disney
Rolex
Daimler
Apple
IBM
McDonald´s
Coca Cola
Berkshire Hathaway
Disney
Apple
Coca Cola
2014
Apple
Amazon
Berkshire Hathaway
Starbucks
Disney
BMW
Rolex
Sony
Apple
IBM
Microsoft
McDonald´s
Apple
Berkshire Hathaway
Boing
Johnson&Johnson
2015
Apple
Berkshire Hathaway
Amazon
Starbucks
BMW
Daimler
Rolex
Lego
Apple
Microsoft
IBM
Visa
Apple
Disney
Berkshire Hathaway
Visa
2016
Apple
Amazon
Berkshire Hathaway
Disney
Rolex
Disney
BMW
Daimler
Apple
Microsoft
AT&T
Johnson&Johnson
Berkshire Hathaway
Apple
Amazon
Nike
2017
Apple
Amazon
Starbucks
Berkshire Hathaway
Disney
Rolex
Lego
Disney
Canon
Apple
Microsoft
Amazon
Alphabet
Apple
Amazon
Berkshire Hathaway
Microsoft
2018
Apple
Amazon
Alphabet
Berkshire Hathaway
Starbucks
Rolex
Lego
Canon
Disney
Apple
Amazon
Microsoft
Tencent
No survey results have been published
2019
Apple
Amazon
Berkshire Hathaway
Disney
Starbucks
Rolex
Lego
Disney
Adidas
Microsoft
Amazon
Apple
Microsoft
Visa
No survey results have been published
*We have excluded the MERCO index from the comparison because of its local scope. It has been analysed separately
Source: created by the author