Tourist functionality of the communication management on Malaga’s museums’ social networks

Funcionalidad turística de la gestión de la comunicación en redes sociales de museos de Málaga

doxa.comunicación | 30, pp. 309-330 | 309

January-june of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Galarza Fernández, E.; Villena Alarcón, E. and Sosa Valcarcel, A. (2020). Tourist functionality of the communication management on Malaga’s museums’ social networks. Doxa Comunicación, 30, pp. 309-330.

https://doi.org/10.31921/doxacom.n30a16

Emelina Galarza Fernández. Associate lecturer in the Faculty of Communications at the University of Malaga, also teaching a Master’s at other Andalusian universities. She is a law graduate and has a P.hD in Communication, specialised in gender studies and communication, as well as organizational communication. Her lines of research include the cyber-action of political, business, or social organisations, as well as policy frameworks and communication. She currently runs her own company and chairs a nationwide women’s and feminist association.

University of Málaga, Spain

meligalarza@uma.es

ORCID: 0000-0002-8299-7179

Eduardo Villena Alarcón. Journalism, advertising, and public relations graduate. Eduardo Villena Alarcón has a Ph.D. in Organisational Communication from the University of Málaga, Spain. His lines of research concern the business management and administration of corporate communication. Research group member of “public relations in small and medium enterprises” and a member of the AE-IC (Asosiación Española de Investigación de la Comunicación) and AIRRPP (Asosiación de Investigadores en Relaciónes Públicas). He currently teaches Scientific Method and Research in Communication and Creation of Campaigns in Digital Environments at the University of Malaga. He has also been an Associate at the University of Murcia.

University of Málaga, Spain

eduardo.villena@uma.es

ORCID: 0000-0001-8798-8506

Aimiris Sosa Valcarcel. Doctoral student in the Interuniversity Programme in Communication of the Universities of Cádiz, Huelva, Malaga, and Seville. Lecturer and researcher in the Department of Audiovisual Communication and Advertising at the University of Malaga through an FPU (University Teacher Training) grant from the Spanish Ministry of Education, Culture and Sport. Her lines of research focus on the study of political communication, journalism, and digital media in general. She has a Master’s in Strategic Management and Innovation in Com-munication from the University of Malaga. Degree in journalism from the Central University “Marta Abreu” of Las Villas, Cuba.

University of Málaga, Spain

aimirissosa@uma.es

ORCID: 0000-0001-8480-8063