3. Results

The destinations analysed have a total of 5 568 000 followers, and an average of 348 000 followers for each of the destinations. The differences between them, however, are noteworthy. The destinations with the highest number of followers are Beijing (1,400,000), Seoul (938,000), Hangzhou (800,000), Buenos Aires (755,000), and Cape Town (514,000). At the other end of the spectrum are Marrakech (11,000), Bogota (19,000), Antwerp (32,000), Sapporo (36,000), and Turin (40,000).

The destinations have published a total of 2,217 posts, which is an average of 138.5 posts for each of the destinations in the period analysed. There are also significant differences between the different destinations. Bogota is the place that posts the most (302), followed by Berlin (237), Marrakech (194), Malaga (182), and Cape Town (177). In contrast, the destinations with the least activity in the period were Sapporo (9), Copenhagen (84), Linz (87), Seoul (107), and Tokyo (108). These figures show that the number of followers is not directly related to the number of posts published.

Figure 1

Source: created by the authors