constantly introduce new skills based on the continuous and irreversible transformation of the environment, or whether it must bet on general and attitudinal skills that allow future professionals to adapt to changes.

In any case, the offer of Degrees in Audiovisual Communication has multiplied in Spain during recent years. According to the Spanish Registry of Universities, Centres and Qualifications (RUCT) of the Ministry of Education, Culture and Sport, 45 titles related to this professional field are being taught in the current academic year of 2018/19:

Table 1: Academic offer of degrees in the audiovisual field

Source: created by the authors from information available in the RUCT

Growth in the number of degrees and the resulting increase in the number of students and graduates seems to respond to the contemporary dynamics of the audiovisual environment at the international level: a process of reconversion is under way and is being accelerated by the impact of digital technology, the boom in video services on demand, the unprecedented increase in consumption, and at the same time, the change of habits and routines with regard to accessing leisure and entertainment.

In this sense, the European Union considers the audiovisual sector as a strategic area of key growth for economic, social and cultural development, and since 1991 has maintained the MEDIA program –in 2014 it became a subprogram of Creative Europe– for the purpose of promoting the audiovisual industry of member countries (Creative Europe, 2018).