332 | nº 31, pp. 315-340 | doxa.comunicación
July-December of 2020
Analysis of the discursive framing strategies used in Spanish press headlines regarding the electoral coverage...
ISSN: 1696-019X / e-ISSN: 2386-3978
[Ex. 50]. Elections 2019: Full house for VOX in Las Rozas: 5,000 supporters rally around Abascal (OK Diario, 23/04/2019)
This newspaper also makes the most use of directive illocutivity in 3.8% of the examples in order to appeal to its readers, asking them questions, and even encouraging them to follow the propagandistic actions of Santiago Abascal’s party through the media itself:
[Ex. 51]. What economic changes will take place if the PP-Citizens-Vox block governs after 28 April? (OK Diario, 26/04/2019)
[Ex. 52]. Follow in OK Diario the discourse of Abascal with which he has counterprogrammed the debate (OK Diario, 23/04/2019)
Evidence of expressive illocutivity is displayed in the newspapers analysed by means of what could be described as a “distinct lexical strategy”, especially in the case of El Mundo (66.7%), El Confidencial (56.0%), and El Español (52.7%) [Image 6]:
Image 6. Existence or absence of a conspicuous lexical strategy
Source: prepared by the authors
For example, the recurrent use of metaphors connected with the semantic area of seduction8, or to the area of warfare9, seems to follow this strategy:
[Ex. 53].Vox courts Henríquez de Luna for its lists (El Mundo, 17/04/2019)
[Ex. 54]. Carlos Herrera’s weapons for overcoming Cadena Ser radio: Vox and political radicalisation (El Español, 19/04/2019)
8 In Garrido Medina (2013) an interesting analysis can be found on various metaphors, including those that link sex with politics.
9 As Llamas Saíz (2010) has shown, the conceptual metaphor, AN ARGUMENT IS WARFARE (Lakoff and Johnson, 1980: 77), is very recurrent in journalistic news.