4.1. Quantitative and Qualitative analysis

In a first approach within this study, it should be noted that AnaFut’s automated reports have an established, almost unchanging structure. Taking the form of a template or mould, this structure is repeated continuously and consists of four distinct parts: pre-heading, headline, subheading, and body of the text.

The pre-heading, in white letters on a black grid, is concise (an average length of between four and eight words); the headline is somewhat longer (this occupies one line and a half on the computer screen display); and the subheading (always short, on one line).As far as the body of the text is concerned, the number of paragraphs is nearly standard, ranging from five (most often) to seven paragraphs.

Image 2

Screenshot. Report published on 09-02-2019.

The order of the paragraphs, such as the one shown in Image 2, is always the same:

The first paragraph indicates the result, competing rivals, and location of the event, followed by background informa-tion (context), and consequences regarding the ranking of the contestants;

The second paragraph summarizes what happened in the first half;

The third paragraph summarizes what happened in the second half (these two paragraphs are shorter or longer de-pending on the number of goals scored, as the scoring player of each goal is included in the report);

The fourth paragraph again reminds the reader of the position occupied by each team in the ranking at the end of the match (this has already been done in the first paragraph);

The fifth paragraph informs the reader about the next day’s matches and the teams involved.