technology could be extended to the monitoring of Spanish competitors who are not covered by sports reports until they reach the semi-finals, despite having a very high number of supporters.

Meanwhile, Victor Garcia sees many options in the automation of event coverage of the Olympic Games due its status as a mega event where the general public seeks results until someone reaches the finals, or is on the verge of winning a medal. “If the result itself can be disclosed by a robot, the situation will be better for journalists, as they will have more freedom without the pressure of urgency, and thus be able to narrate with more elaborate detail”, he says.

Thus, despite the advantages of this technology, its limitations within journalism are also clear. This is why the debate also focuses on how artificial intelligence can be perfected by intervention or editorial supervision of the news writers so that higher quality texts can be produced through better preparation, or “training”, of the bot.

AnaFut is based on a programming meta-language developed in the Lab in which all editors are given the possibility of playing with all the variables. “We develop decision trees, a data structure, and we put this into different files that are used according to each situation”, Laso explains.

Therefore, depending on the amount of data entered through programming, a greater variety of lexical and statistical readings will be possible in the automated reports. Customisation of the news offering, real-time monitoring of the results, and the introduction of evolving graphics by means of data journalism are already the lines in which El Confidencial is working to expand the use of the bot.

Beyond the automated Second Division B reports, this technology is already being used by El Confidencial in other news areas such as politics (monitoring of electoral data), judicial news (monitoring of pardons, appointments to public positions - companies, politics), and stock market alerts, as well as other services such as lottery results and weather reports.

In sports, the bot is also starting to be used for match previews with information related to ‘Schedules, and where to see the...”,3 which are texts that tend to always include the same data, and despite their repetitive nature they “are something that people are constantly looking for, so it generates a lot of traffic”, says Victor Garcia.

5. Discussion

The question of applying Artificial Intelligence to the production of news content is setting the development agenda of many media organizations, agencies and content producers, now more than ever. In spite of this, as pointed out by the experts consulted, we are at an early stage in the potential use that AI can bring to the sector.

5.1. The perception of Artificial Intelligence and its application to journalism

With regard to the perception of applying Artificial Intelligence to journalism, our experts point out that we are in a phase in which the implementation of tools and techniques of AI is taking place in countries where technological development