Better paid job offers in communication and design: new profiles and the full-stack effect1

Ofertas de empleo mejor remuneradas en comunicación y diseño: nuevos perfiles y efecto full-stack

1 This research has been carried out within the framework of the project known as Innova Teaching UCM-18-290, entitled “Visual map of professional orientation for the Degree in Advertising and Public Relations”, funded by Complutense University of Madrid.

doxa.comunicación | 27, pp. 239-251 | 239

July-December of 2018

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Jiménez-Gómez, I.; Mañas-Viniegra, L. (2018). Better paid job offers in communication and design: new profiles and the full-stack effect. Doxa Comunicación, 27, pp. 239-251.

https://doi.org/10.31921/doxacom.n27a12

Isidro Jiménez-Gómez. PhD in Audiovisual Communication and Advertising. Associate Professor at Com-plutense University of Madrid. He has participated as a researcher in projects such as “Global Change Spain 2020/50” (Cambio Global España) of CCEIM, and “Psychosocial and communicative aspects of sustainable mo-bility” of the Association of Psychological and Social Studies, and ADECS. His main line of research in recent years has been focused on environmental communication and climate change.

Complutense University of Madrid, Spain

isidroji@ucm.es

ORCID: 0000-0001-7372-7276

Luis Mañas-Viniegra. PhD in Audiovisual Communication and Advertising. Associate Professor at Complutense University of Madrid and a member of the Complutense Research Group for Brand Management and Communi-cation Processes. His main lines of research are the management of intangibles in the communication field and the application of new technologies to educational innovation.

Complutense University of Madrid, Spain

lmanas@ucm.es

ORCID: 0000-0001-9129-5673

Abstract:

Communication and design are dynamic sectors with regard to career opportunities. This is due to their involvement in the digital world and the new interactive technologies, among other reasons. By analyzing job offers published in Domestika, the principle specialized web portal in the sector, we have carried out a diagnosis of the most highly demanded and best paid

Resumen:

Los sectores de la comunicación y el diseño se mueven en escenarios profesionales cambiantes y dinámicos, entre otras razones, debido a su participación en el mundo digital y las nuevas tecnologías interac-tivas. A través de las ofertas de empleo publicadas en Domestika, el principal portal especializado en el sector, podemos realizar un diag-nóstico de los perfiles más demandados y mejor remunerados, pero

Received: 31/10/2018 - Accepted: 18/11/2018

Recibido: 31/10/2018 - Aceptado: 18/11/2018