doxa.comunicación | nº 31, pp. 131-151 | 143
July-December of 2020
Begoña Sanz Garrido
ISSN: 1696-019X / e-ISSN: 2386-3978
RIO 2016
Gold medal
SWIMMING 200 m butterfly
Mireia Belmonte
CANOEING Slalom K1
Maialen Chourraut
BADMINTON
Carolina Martín
ATHLETICS High jump
Ruth Beitia
Silver medal
BASKETBALL
Women’s team
RHYTHMIC GYMNASTICS
Women’s team
TAEKWONDO Under 75 kg
Eva Calvo
Bronze medal
SWIMMING 400 m freestyle
Mireia Belmonte
WEIGHTLIFTING 75 KG.
Lidia Valentín
Source: created by the author
The importance of athletes’ results in the Olympic Games’ coverage can also be seen in the thematic quantification of the registered news units’ headlines. The headlines of a sports chronicle, as Néstor Hernández ( 2003:125), affirms are instruments of semantic concentration and communicative appeal. Therefore, their analysis provides a vision of the issues that the newspaper considers relevant to the information. In the headlines of the news units about national sportswomen (see. Fig. 5), it is verified that more than 50% of the results of their participation is highlighted.
Fig 5. The theme of the headlines in the information units in which Spanish sportswomen are the protagonist’s
THEME
2012
2016
Successes, failures, place and medals
92 (50,3%)
76 (51.7%)
The athlete’s physical and mental charactertistics
17 (9,3%)
13 (8.8%)
Preparation and organisation of the team
17 (9,3%)
12 (8.2%)
Personal issues
14 (7,7%)
14 (9.5%)
Concrete Events
7 ( 3,8%)
16 (10.9%)
Direct Rivalries
4 (2,2%)
3 (2%)
Economic Aspects of elite sport
3 (1.6%)
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Sporting careers
3 (1.6%)
6 (4.1%)