114 | 31, pp. 107-129 | doxa.comunicación

July-December of 2020

European migrants on the Costa del Sol: an analysis of the consumption of foreign media by the German...

ISSN: 1696-019X / e-ISSN: 2386-3978

Marion Fischer, organiser of German meetings at the Lizzarran Restaurant in Arroyo de la Miel (Málaga), to distribute the surveys.

The German-Spanish meeting group organised by Intercambio Deutsch-Español at Sprizze One in Arroyo de la Miel (Málaga).

Justo Sánchez Arévalo, property administrator in Torrox Costa, who works with numerous homeowners’ associations in buildings and residential area in La Axarquía, many of them with a large number of German residents.

This selection also takes into account the location, on the east or west coast, as the two areas of the Costa del Sol, sepa-rated by the capital, display a very different socio-demographic dispersal in terms of the distribution and composition of the native population, as well as the communities of foreign and Spanish residents and tourists, which will be explained below.

The second methodological block includes the last two phases.

Phase 4: Determination of the minimum number of respondents required for each language and the creation and distri-bution of the questionnaire for collecting data on the media diet, the level of integration, the individual personal situation and the particular opinion of each of the respondents on the process of European construction.

The number of potential residents per nationality on the Costa del Sol is established from the official information provid-ed by the INE regarding the European foreign population residing in Málaga. The figure given by this institution (for all the selected foreign nationalities) of 899175 foreign residents in 2016 is considerably lower than the generally estimated number, but it is the only official data available.

The characteristics to be met by the sample of foreign residents are determined by a simple sampling design with pro-portional quotas by sex and age, adjusted to the profile of the European foreigner on the Costa del Sol, as well as the population universe on which the results of the survey should be inferred. The sampling error applied was +3.45% and the confidence level was 95.5%, and hence the sample required 800 surveys. The number of surveys required per nation-ality was then calculated proportionally from this data. The results of this calculation showed that 84 respondents were required for the survey on the community of German residents. The proportional distribution of all the surveys is shown in the following table:

5 Data obtained from the INE continuous register:

https://www.ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736177012&menu=resultados&idp=1254734710990