A typology of theatre audiences based on the impact of various sources of influence and the use of information channels1

Una tipología de espectadores teatrales en función de la influencia de diversos prescriptores y el uso de canales de información

1 This article is based on the results of a doctoral thesis defended at the University of Valencia by the first author and directed by the second author (Logroño, 2018). As in two previous publications (Logroño, 2016; Logroño and Llopis, 2017), this work has its empirical basis in the survey of theatre audiences, and one of the chapters of the aforementioned doctoral thesis is dedicated to its analysis.

doxa.comunicación | 30, pp. 127-143 | 127

January-June of 2020

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Logroño Tormo, M. T.; Llopis Goig, R. (2020). A typology of theatre audiences based on the impact of various sources of influence and the use of information channels. Doxa Comunicación, 30, pp. 127-143.

https://doi.org/10.31921/doxacom.n30a6

Teresa Logroño Tormo. Degree in Audio-visual Communication and PhD in Social Sciences from the University of Valencia with the thesis “The contribution of digital technologies to the development of the performing arts sector. Implications in the processes of creation, dissemination, and consumption and their influence on audiences in the city of Valencia”. Her training is complemented by a Master’s degree in Cultural Management at the same university. She has worked as a journalist in audio-visual production companies and communications offices.

Universitat de València, Spain

malotor@alumni.uv.es

ORCID: 0000-0001-6654-130X

Ramón Llopis Goig. PhD in Sociology, Professor and Vice-Dean of Academic Organization in the Faculty of Social Sciences, University of Valencia. His lines of research are in the field of sociology of leisure, culture, and sport. One of his most recent publications is Cultures in Transition (Madrid, Fundación Autor, 2017), co-authored with Professor Antonio Ariño.

Universitat de València, Spain

ramon.llopis@uv.es

ORCID: 0000-0001-9336-2227

Abstract:

This study presents a typology of theatre audiences that contemplates the impact of the mass media and other influential agents on the decision to attend the theatre, an aspect that has not been examined in previous research. The study is based on a

Resumen:

Este estudio presenta una tipología de espectadores teatrales que contempla la influencia de los medios de comunicación y otras ins-tancias de prescripción en sus decisiones de asistencia al teatro, un aspecto no abordado por ninguna investigación previa. La investi-

Received: 23/09/2019 - Accepted: 25/01/2020

Recibido: 23/09/2019 - Aceptado: 25/01/2020