In the same way, in remuneration issues, politics and mediatic logics come together although for different reasons (A17). Given that the politician is interested in appearing in the media he sometimes accepts low payments or receives payment in kind (the popularity provided by the programme), helping to cheapen the production costs.

The main aim of this symbioses searched both by the media and by the politicians is different although, once again con-verging (A18). The media seek to arise interest in the audience in order to increase the audience rates, that is understood as potential voters.

1.2. Role expansion played by political figures in television politainment

Together with the adaptation trend to mediatic logic, there has been an assumption of new roles by the political leaders within the television programmes. This process has been encouraged by the hybridization of genres, encouraging the evolution of many formats allowing the politician to take part in the information and opinion production process, mo-nopolizing the prominence and even replacing the journalist´s work as a commentator or chronicler. This phenomenon occurs in a positive context because the job of the journalist has become less exclusive, vaguer and sometimes carried out by other “so called journalistic actors” (Loeb, 2017). As a result of this fragmentation of the audience, the politician has to be present in different kinds of programmes in order to assure his voters (Diamond, McKay y Silverman, 1993).

The outbreak of politainment in television opened the range of duties carried out by the political leaders that started to appear in not only purely informative programmes but also sharing some hidden facets, aspects of their personal lives, emotions and tastes, as commentators of a wide range of issues, acting as celebrities of the show business and even as actors in films and TV series (Berrocal, 2016).

At this point, the present research work finds necessary to define these new roles assumed by the politicians in television programmes because until this moment they hadn’t been classified. This work offers a conceptualized proposal that can be broaden by future research works due to the changing nature of this phenomenon.

Source-Politician. As a vertex of the information system the political sources will be present constantly in the media de-termining the production of the news content (Cesareo, 1986). In fact, they supply a great part of news that will build up the media´s agenda.

Acting as a source of information, the politician will assume an institutional role as an agent of the organization he be-longs to.

Debater-Politician. (eventual or stable). The political talk show, as a gender or as a part of a television programme, is very present in the Spanish TV grill since the 90´s, imported from the radio. In the payroll of Tertullian’s the figure of the politi-cian is a constant. Sánchez-Serrano (2005) notes how at the end of 1996, 34 deputies had been authorized by the Chamber to take part in radio talk shows. Abejón (2013) updates this fact in 2013 confirming that 123 deputies took part at that time in media debates.

Very much the same, nowadays media gatherings assume a polarization and polemic tone “organizing the intervening parts in sides expressing categorical judgements (closed and explicit) to which the audience adheres as part of the show”