All of the shortcomings that have been pointed out affect directly the work carried out by NGOs in support of Western Sahara, and these organizations believe that among the some of the causes of silence in the Spanish media regarding the Sahrawi struggle is the fact that the conflict is very old and has lost interest when compared to others, in addition to the lack of sensitivity of some correspondents in highlighting the issue in their media, and the lack of interest on the part of citizens themselves about the topic (Diario de Mallorca, 2008). The associations themselves recognize that the program for welcoming children in summer has been declining over the years, and Spain has gone from hosting 10,000 children annu-ally at the beginning of the 21st century to 4,500 in 2014, and 3,000 in 2017 (El Confidencial Saharaui, 2017). Therefore, it is essential to improve the management of communication in the sector, which must be consistent in every organization according to the resources they have, both economic and professional.

2. Methodology

This article investigates the communication management of NGOs who support Western Sahara in Spain and their degree of professionalism. The fact that the Sahrawi cause has been falling into oblivion over the years, together with the lack of professionalism in the information provided by the organizations, are the main reasons that justify the suitability of carry-ing out this study.

The general objective of this research is to analyse the communication actions carried out by solidarity NGOs with the Sahrawi people, as well as the level of professionalism of this communication.

The specific objectives are the following:

– Define the communications of the Sahrawi cause.

– Describe the communication objectives pursued by NGOs in disseminating information regarding the Sahrawi cause.

– Gain knowledge regarding NGOs that support Western Sahara in relation to their use of the web and social networks and the importance they give to online communication.

– Obtain knowledge with regard to the level of professionalism of the information provided by the organizations; identify possible causes; discover the possibilities they have for improving and maximizing the effectiveness of their messages.

– Obtain results regarding communications made by associations and make recommendations, where possible, on how to improve these communications.

The starting hypothesis states that NGOs supporting Western Sahara are untrained in the field of communication.

The methodology used, after conducting a bibliographic review of the state of the issue, was content analysis of web pages and social networks of the organizations that deal with the Sahrawi cause, which was carried out in February 2017. In order to do this, a census was previously conducted regarding the different organizations in our country that share solidarity with Western Sahara, and this was accomplished from the website of the State Coordinating Committee on Solidarity with Western Saharan Associations (CEAS Sahara), in which the 18 federated entities are shown. Of the 18 member associations, we have discarded the option of going deeper into ten of them for some of the following reasons: