Family and socio-emotional relations in advertising of toys in the Christmas period

Un estudio de las representaciones familiares y socioafectivas en la publicidad de juguetes en Navidad

doxa.comunicación | 28, pp. 151-169 | 151

January-June of 2019

ISSN: 1696–019X / e–ISSN: 2386–3978

How to cite this article:

Nicolás Ojeda, M. Á.; Martínez Pastor, E. y García Manso, A. (2019). Family and socio-emotional relations in advertising of toys in the Christmas period. Doxa Comunicación, 28, pp. 151-169.

https://doi.org/10.31921/doxacom.n28a08

Miguel Ángel Nicolás Ojeda holds a PhD in Advertising and Public Relations. He is currently a lecturer at the Faculty of Communication Sciences at Universidad de Murcia, in Spain. He is a member of the research group TRENDENLAB, a research group in Corporate Communication and Consumer Affairs. His recent publications include: Video Games Set in the Middle Ages Time Spans, Plots, and Genres (San Nicolás, Nicolás & Ros, 2018); Public and Private Management of Toy Advertising: Regulation and Self-regulation in the European Union and Spain (Martinez, Gaona & Nicolas, 2017); The Construction of Tourist Space by Public Administration and Institutional Communication (Martínez & Nicolás, 2014); Gender Representation in Advertising of Toys in the Christmas Period (2009-12) (Martínez, Nicolás & Salas, 2013); and La implicación del usuario en la producción publicitaria. Una reflexión sobre la publicidad espontánea generada por los usuarios/consumidores (Nicolás Ojeda, 2013).

University of Murcia, Spain

miguelnicolas@um.es

ORCID: 0000–0003–0356–8227

Esther Martínez Pastor is an Associate Professor at the Faculty of Communication Sciences at the University Rey Juan Carlos of Madrid. She holds a PhD in Communication Sciences and a degree in Advertising and Public Relations (University Complutense de Madrid) and in Law (UNED). Her research lines focus on advertising, kids, adolescents and transparency. Her Latest publications are Publicidad y Dolor. Representación del dolor en la publicidad (Martínez Pastor, 2019); Menores youtubers en el ecosistema publicitario de los juguetes: límites (Martínez Pastor, 2019); Los niños ante la publicidad (Martínez Pastor, Serrano;, Vizcaíno y Nicolás Ojeda, 2017); Organización de la información y sujetos obligados en el Portal de la transparencia de España (Beltrán y Martínez, 2017).

Rey Juan Carlos University, Madrid, Spain

esther.martinez.pastor@urjc.es

ORCID: 0000-0002-2861-750X

Almudena García Manso holds a PhD in Sociology (2004). She is a lecturer in the area of Sociology at the Faculty of Communication Sciences (Rey Juan Carlos University, Madrid). Member of the Methaodos.org Research Group and Ibero-American Observatory for Health and Citizenship. Her lines of research are related to sociology of gender and sexuality, sociology of health, society and immigration and cybersociety. Latest publications: García Manso, A; Silva, A (2019). Violence against a mulher as a bad endemêmico na sociedade contemporânea, Quaestio Iuris. 12 (1), 144-170. Martín Cabello, A and García Manso, A. (2018). Global subcultures: the case of Spanish corporate expatriates, the Journal of International and Global Studies 10 (1), 58-75. García Manso, A and Silva, A. (2018). Researchers who investigate: Exploratory approach to child femininity in Maranhão (Brazil), Option, 34 (86). 577-611.

Rey Juan Carlos University, Madrid, Spain

almudena.manso@urjc.es

ORCID: 0000-0002-8781-5020