How typeface shouts. Cultural mediation processes and the state of that which is visible

Cómo grita la tipografía. Procesos de mediación cultural y condición de lo visible

doxa.comunicación | 28, pp. 133-150 | 133

January-June of 2019

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Benito Cabello, M. F. y Sánchez Leyva, J. (2019). How typeface shouts. Cultural mediation processes and the state of that which is visible. Doxa Comunicación, 28, pp. 133-150.

José Sánchez Leyva. Professor and researcher at the Faculty of Communication Sciences of the URJC University. Her lines of work are semiotics and discourse analysis, ethics and political philosophy, communication and collective representations and feminism. She has been involved in many congresses, national and international seminars, courses and workshops as a teacher and lecturer. She has organized, coordinated and directed many sci-entific meetings. She has been teaching and researching uninterruptedly for more than 20 years and is the author of several publications. She belongs to the group UCM Cultura visual: imagen, information y discourse. Her work in recent years has focused on contemporary processes of subjectification as means of social control.

Rey Juan Carlos University, Madrid, Spain

[email protected]

ORCID: 0000-0003-4915-226X


Every discourse is intertwined in a complex network of other discourses, institutions, power relations, and symbolic production, the importance of which is decisive in shaping the social realm. The bodies of these discourses are the object of this study, which reflects on the mediation feature of typefaces. Through an analysis of the use of Blackletter characters during the Nazi period and the previous struggle between Blackletter and Roman characters


Cada discurso se entrelaza en una compleja red de otros discursos, instituciones, prácticas de poder y producción simbólica cuya im-portancia es decisiva en la configuración de lo social. El cuerpo de dichos discursos es el objeto de esta propuesta que reflexiona sobre el carácter mediador de la tipografía y ejemplifica, con el uso de los caracteres góticos durante el nazismo y previamente la lucha entre caracteres góticos frente a romanos en el Renacimiento, la operación

Received: 16/11/2018 - Accepted: 26/03/2019

Recibido: 16/11/2018 - Aceptado: 26/03/2019

Mario F. Benito Cabello. Associate Professor of the Faculty of Communication Sciences at the Rey Juan Carlos University (URJC) and doctoral candidate in the Social and Legal Sciences Programme of the URJC. He holds a degree in Journalism from the Complutense University of Madrid and a Master’s Degree in Cultural Journalism and New Trends from the URJC. His lines of work are journalistic design, typography, journalism and visual communication. He has worked as a journalistic designer between 1990 and 2016 in several national and local newspapers (El Mundo, El Sol, Marca, La Información de Madrid) and magazines (Grupo Z). He is co-editor of the website about press and journalistic design (reference included in university teaching guides), he has participated as a jury member in the Spanish SND awards and as a lecturer in different congresses (Universidad Pontificia of Salamanca), Universidad CEU San Pablo de Madrid and in the URJC.

Rey Juan Carlos University, Madrid, Spain

[email protected]

ORCID: 0000-0002-3409-7563