doxa.comunicación | 27, pp. 147-171 | 147

July-December of 2018

ISSN: 1696-019X / e-ISSN: 2386-3978

How to cite this article:

Sebastián Morillas, A.; Monfort, A.; López, B.(2018). Analysis of content trends and brand communication platforms in Spain. Doxa Comunicación, 27, pp. 147-171.

https://doi.org/10.31921/doxacom.n27a7

Analysis of content trends and brand communication platforms in Spain

Análisis de las tendencias en contenidos y plataformas de comunicación de marca en España

Ana Sebastián Morillas. PhD in Audiovisual Communication and Advertising from the University of Valladolid. She is currently a Senior Lecturer Professor and a professor in undergraduate and postgraduate programs. Her main lines of research are related to strategic brand planning, advertising, communication, and marketing. She has been a Fellow of the RCC at Harvard University (Cambridge, Masachusetts) and part of the Scientific Committee of various Advertising Congresses, participating as a speaker in different National and International Congresses. She is currently a member of Spanish Association of Communication Research, and of the Icono 14. Association. She is also part of the Recognized Research Group (GIR): “Brand Management and Communication Processes” at Complutense University.

University of Valladolid, Segovia, Spain

anaseb@hmca.uva

ORCID: 0000-0001-9073-3483

Abel Monfort. PhD, SFHEA. He is currently the Head of Business Department for Undergraduate Studies at ESIC Business & Marketing School. Abel is a PhD Lecturer accredited by ANECA and a Senior Fellow of the Higher Education Academy. He was visiting scholar at the Hoffman Center for Business Ethics (Bentley University). His research is focused on CSR communication in social media. Monfort is an associate researcher at the Research Lab of ESIC Business & Marketing School and member of the Chair in Economic and Business Ethics at Comillas Pontifical University. He is also member of the research group “Brand Management and Communication Processes” hold by the School of Communication at Complutense University School.

ESIC Business & Marketing School, Madrid, Spain

abel.monfort@esic.edu

ORCID: 0000-0002-3713-7102

Belén López. PhD. She is a senior lecturer at ESIC, Business and Marketing School, Madrid, and she has been recognized by ANECA accreditation in 2013. She is an associate researcher of the Research Permanent Unit (UPI) at ESIC since 2017. Her research is focused on CSR and communication. Additionally, she is a member of the research group “Brand Management and Communication Processes” at Complutense University, since 2011. Moreover, she is a member of the Academy of International Business and the Academy of Management since 2010 and she has participated in several international conferences and international events in the last years.

ESIC Business & Marketing School, Madrid, Spain

belen.lopez@esic.edu

ORCID: 0000-0001-9010-6068