character. To detect these stereotypes we will follow the line of Williams & Best (1990) collected in Loscertales April (2008) that chooses the stereotypes of characteristics, versus stereotypes of role, because they are “the most consistent and basic, since they are the ones that assign psychological characteristics or personality traits to men and women”.

Through analysis of the content and Critical Speech Study, we will determine whether there are behaviours that, following Van Dick (2016) “may influence specific mental models and generic representations of the viewers”.

In order to seal the validity of the comparison between a series of fiction and a book written at a very different time than the present one, we follow Lourdes López and Teresa Gavilán (2016) when they say “we understand the audio visual language as a system of sounds and visions, “grammaticalised” and organised for the communication of meanings.

To carry out this analysis, a sample of convenience has been carried out in which the chapters with the highest audience rate have been examined in each of the eleven seasons. The finite universe consists of 153 chapters from which the highest audience of each season has been extracted. Chapter five of the tenth season has been added to this sample study for incorporating a virtual woman into the story. It managed to be the most watched program on TV that day, in addition to getting the golden minute with a 20.5% share. In the overall count of the series, this chapter is ninth in the ranking of the season. The chapters analysed are:

Source: Author-created