doxa.comunicación | 2, pp. 75-95 | 79

July-December of 2019

Elena Bandrés Goldáraz

ISSN: 1696-019X / e-ISSN: 2386-3978

stereotypes are quite frequent and used in audio-visual channels. However, the psychological sides of the people are simplified and complexed physical characteristics are not taken into account.

The stereotypes are used to diminish, in this case, the subject, the rules and the characteristics which the viewers will take in easily, but the reduction and popularization of these can be dangerous within the years and impact their influence on the viewers, especially children and teenagers. Halliday (1982) en Giraldo y Londono (2017) says that the establishment of reality is linked to the development of the semantics where the reality has been codified.

In this way, the study of Aba y Fernandez (2016) on the reasons why teenagers choose to watch the series La que se avecina. As well as the fun and the entertainment, the comments from the girls highlight questions which do the link between fiction and reality because it reaches the real life and it allows seeing things from another point of view. For the boys (ibid), it is more an escape from reality, forget the studies and the daily routine and they also consider that it is the only good thing on TV.

These authors believe that the links created between teenagers and LQSA, together with a high consumption of the series by almost 70% of the youngsters, represent a greater inability to be critical of the message.

The main speech is becoming power and as states Van Dijk( 2016), the power is not always applied as a form of abusive acts from members of a group but it can also be represented by a vast repertory of natural actions from daily life (Foucault 1980) as it is the case in lots of situations of sexism and racism (Essed 1991).

The series we are focused on, La Que Se Avecina, is an audio-visual product, premiered on 22nd April 2007 on Telecinco, Spanish channel, belonging to the group Mediaset España Comunicación which also includes the following channels, TV Cuatro, Factoria de Ficción, Boing, Divinity, Energy, Be Mad TV as well as Telecinco HD, Cuatro HD. This series, created by brother and sister Laura and Alberto Caballero in collaboration with Daniel Deorador has always obtained a good average in TV ratings. The premiere reached 28.8% of the public and 4,161,600 viewers, according to the data from Formula TV (2017). Despite having been able to maintain a 12.2% of the viewers in the 11 years it was shown, the audience stays around 20% even though in season six, an episode reached the record of 27.1% of viewers and 5,400,000 people in front of their screen.

La que se Avecina recounts the relationships generated in a surreal community of neighbours in which about twenty characters reflect their lives with a good dose of black humour. The series was a sequel to Aquí no hay quien viva aired on Antenna 3 from 7/09/2003 to 6/07/2006, a network that filed a complaint out for plagiarism to Telecinco, although it ultimately did not thrive. LQSA has been rebroadcast daily since 2010, in Fiction Factory, Comedy Central and also in Movistar+ and Vodafone TV, as well as being present on some of the websites of these networks, as well as on the series’ own website: https://comunidadmontepinar.es/.

Although this comedy is intended for a young and adult audience, in recent seasons the audience has increased among teenagers. Of the 3,618,000 registered viewers, 52.5% were between the ages of 13 and 24, with LQSAV being the most watched by that age group, in that same time slot. The success of the series has been associated by numerous critics for its homophobic, racist and sexist jokes and comments, as it is collected in different media such as ABC (2016) as on