90 | 29, pp. 75-95 | doxa.comunicación

July-December of 2019

Survival in the TV series “La que se avecina” of the stereotypes against women denounced by Simone de Beauvoir

ISSN: 1696-019X / e-ISSN: 2386-3978

we have to be good mothers, good wives and have a job and behave on top of that”. The transsexual says that “you have to work not to depend on anyone if they don’t throw it in your face”. The fashionist says: “If a man puts pressure on me to work, I leave him. That is not love and it is nothing”. (Referring to the girl who initiated the debate says, “Her body changed by giving birth to her daughter while he was playing sports”.)

Negative stereotypes about women highlighted in this chapter

1.- Compulsive talking woman: “Woman speaks by the elbows”. A quote from a male character.

2.- Young model woman: “Models can only be young”. A quote by a female character.

3.- Woman bitch. The virtual representation of the woman who is dedicated to pleasing men is a slut. A male character says, “I’m getting sick of this bitch”.

4.- “Sex Woman”. Work in a sex shop is “valued” for the money it brings back says the actress who plays the character.

5.- Obsessive-demanding woman. The mother who demands the “perfect” woman for her child.

Insults used

In the face of the proliferation of insults heard in the chapter, a relationship has been among the characters.

1. Insults from woman to woman

Bad; whore; Saint; Satan disciple; drug addict; fat bitch; slut; filthy maid.

2. Insults from man to woman

Filthy; murderer; dyke; crazy; whore; paranoid; foolish; bad; peanut; heavy; adulteress; bad bitch; motherfucker.

3. Man-to-man insults

Self-centred and jealous.

4. Woman-to-man insults

Moron; bastard, ordinary; liar; cheater; child; bighead; womaniser, fibber.

5. Conclusions

1.- The patriarchal vision that characterised the society of the twentieth century is maintained, as reflected by Simone de Beauvoir in her book The Second Sex (1949). Men hold a position of moral superiority over women because there are no counterweights to defend them in the face of sexist comments. The first hypothesis is completed by the existence of sexist stereotypes that degrade the female characters. This counterweight in the form of a replica is appearing with xenophobic comments.

2.- Of the eight stereotyped parameters to define women, the chapters analysed especially reinforce the number 5 which is the submission of the woman to the wish of the male. The second most repeated stereotype is, together, 1, 2 and 4 (inability to be self-sufficient, feeling of inferiority when considering men to be better than women, little